Mahalo Daily: A Work in Progress
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Human-edited web directory Mahalo.com increased its human presence in 2007 by hiring Veronica Belmont (previously of CNET.com) to produce a daily podcast. Essentially a guide to the random topics Mahalo.com specializes in covering, Belmont’s personable approach to esoteric subjects made anything from roller coaster maintenance to how to propose properly relevant to general audiences.
When Belmont announced that she would be leaving Mahalo to host Revision3’s Tekzilla, Mahalo producers turned to an old media format to hire a new host. “Mahalo Idol” ran for five weeks, using audience voting to narrow down a pool of 20 finalists to select Leah D’Emilio as the new host (with interim host Lon Harris continuing co-hosting duties). D’Emillo’s final “Idol” entry, a viral video spoof of Mariah Carey’s “Touch My Body,” might indicate a shift to more comedy-focused shorts. Hopefully, though, we’ll still be able to learn about important topics like how to plan a cheap date.
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NewTeeVee’s latest project, launched in June 2008, is NewTeeVee Station, an editorially-driven guide to quality online video. Want to find something good to watch? Want to get the lowdown on something all the kids are talking about, like “Soulja Boy” or combining Mentos and Diet Coke? Want to meet the rising stars of the new age of television before they get huge? NewTeeVee Station is your cheat sheet, cataloging the world of web video with an engaging voice and a critical eye. It’s also a community site, giving you increased power to express what you like, what you don’t, and what else you want to watch.
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