Soulja Boy
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Soulja Boy has cashed in on the new media hip-hop scene in a huge way and is making music moguls rethink how they manage and market artists. His debut single, Crank That, is the No. 1 digital download of all time and and has enjoyed weeks on the Billboard ringtone chart.
It was Soulja’s ingenious YouTube presence that caused a national dance sensation. His own videos, including the extremely informative and brilliant instructional dance video, have tens of millions of views. But Soulja’s real impact can be seen in the thousands of fans videos. There’s everyone from presidential candidates to the Texas Longhorns to those famous dancing Filipino inmates cranking dat to Soulja’s jam, not to mention the hordes of webcam crankers.
But the fan response goes much farther, with numerous remixed music video mashing up the hip-hop digital hit with television touchstones of Soulja’s generation. Sponge Bob Square pants singing the song has an impressive 38 million views as of this post. You can also find Winnie the Pooh, Dora the Explorer, Alvin and the Chipmunks (complete with high-pitched vocals), The Simpsons, Mario, and Superman (of course) all cranking dat.
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NewTeeVee’s latest project, launched in June 2008, is NewTeeVee Station, an editorially-driven guide to quality online video. Want to find something good to watch? Want to get the lowdown on something all the kids are talking about, like “Soulja Boy” or combining Mentos and Diet Coke? Want to meet the rising stars of the new age of television before they get huge? NewTeeVee Station is your cheat sheet, cataloging the world of web video with an engaging voice and a critical eye. It’s also a community site, giving you increased power to express what you like, what you don’t, and what else you want to watch.
© 2009 The GigaOM Network. Marketing consulting by ACS.
