Some of the early stars of the frat boy-centric Break.com, Luke Pierre Barats and Joe Daniel Bereta, have parlayed viral video success into serious talent representation with Creative Artists Agency and manager Dan Farah of Farah Films and Management and even won them a deal with NBC. They continue to make their low-budget videos but intersperse them with high-profile projects like working the red carpet at the Sunday Film Festival.
Their videos mostly revolve around the brotherly rivalry between the two stars. Nowhere is this more apparent than in the duo’s Mother’s Day video, one of their most popular with over 5 million views, where the “brothers” fight incessantly while trying to snap a fraternal portrait for dear old mom.
Oh, and if you live near their home in Spokane, Wash. you can check them out lives with the Blue Door Theater troupe.
See our previous coverage:
NewTeeVee’s latest project, launched in June 2008, is NewTeeVee Station, an editorially-driven guide to quality online video. Want to find something good to watch? Want to get the lowdown on something all the kids are talking about, like “Soulja Boy” or combining Mentos and Diet Coke? Want to meet the rising stars of the new age of television before they get huge? NewTeeVee Station is your cheat sheet, cataloging the world of web video with an engaging voice and a critical eye. It’s also a community site, giving you increased power to express what you like, what you don’t, and what else you want to watch.
© 2009 The GigaOM Network. Marketing consulting by ACS.