Prom Queen
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- Premiere: April 1, 2007
- Budget: High
- Schedule: Daily
A high school drama told in 90-second bits from April to June 2007, with compelling writing and directing by creative producers Big Fantastic (the creators of Sam Has 7 Friends). Bankrolled by former Disney CEO Michael Eisner’s Vuguru, Prom Queen racked up 15 million views over its 12-week run on MySpaceTV. Although its sequel, Summer Heat, failed to achieve the same ratings heights, the series’s success signaled an industry-wide move towards sponsored web series targeted at a young audience — a trend that continues today with shows like Sofia’s Diary. The ultimate surprise at the end of Prom Queen is the discovery that web series are, if nothing else, a guaranteed way of getting teenage eyeballs for advertisers.
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NewTeeVee’s latest project, launched in June 2008, is NewTeeVee Station, an editorially-driven guide to quality online video. Want to find something good to watch? Want to get the lowdown on something all the kids are talking about, like “Soulja Boy” or combining Mentos and Diet Coke? Want to meet the rising stars of the new age of television before they get huge? NewTeeVee Station is your cheat sheet, cataloging the world of web video with an engaging voice and a critical eye. It’s also a community site, giving you increased power to express what you like, what you don’t, and what else you want to watch.
© 2009 The GigaOM Network. Marketing consulting by ACS.
Comments
rally, May 20, 2009 at 2:40 PM
really?? the budget is listed as ‘high’ ?? im not so sure about that…
maybe more than some other web shows but not quite high!